Let me introduce you to my favourite brand....ADIDAS. I know it's something entirely different from what the other girls thought about labels , you know Chanel or Gucci..oh no i prefer something more hip-hop or urban style..!! I was strangely attracted from this brand since i bought my first shoes, in other words.."love at first sight"!!!

Adidas combine street fashion and sport fashion in one product and that makes it different..Adidas at first it was a family business which created from Adolf Dassler..

Adolf dassle started to produce his own sports shoes in his mother's wash kitchen in Herzogenaurach, Bavaria, after his return from World War I. In 1924, his brother Rudolf (Rudi) Dassler joined the business which became Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory) and prospered. The pair started their venture in their mother's laundry, but at the time, electricity supplies in the town were unreliable, and the brothers sometimes had to use pedal power from a stationary bicycle to run their equipment.

By the 1936 Summer Olympics, Adi Dassler drove from Bavaria on one of the world's first motorways to the Olympic village with a suitcase full of spikes and persuaded United States sprinter Jesse Owens to use them, the first sponsorship for an African-American. After Owens won four gold medals, his success cemented the good reputation of Dassler shoes among the world's most famous sportsmen. Letters from around the world landed on the brothers' desks, and the trainers of other national teams were all interested in their shoes. Business boomed and the Dasslers were selling 200,000 pairs of shoes each year before World War II Adi forming a company formally registered as adidas AG (with lower case lettering) on 18 August 1949. The acronym All Day I Dream About Sport, although sometimes considered the origin of the adidas name, was applied retroactively, which makes it a backronym. The name is actually a portmanteau word formed from "Adi" (a nickname for Adolf) and "Das" (from "Dassler")........

So that's all about Adidas for now...

XXX

stavri